Thought experiment: What if architects considered Business Development for the profession instead for their own businesses?
(Tip: look out for the twist at the end)
If you were to start an architecture practice from first principles, what questions might you ask? What other questions might be helpful?
The work an architect does evolves over time. This work often defies expectation. It also involves new skills that must often be learnt.
It can be really challenging to make change happen within architectural practice. This is inertia. What might we do to change things up?
Learning on the job only goes so far. A better architecture practice takes practise. Architects should actively practise the skills they have and develop their human skills.
If getting better is the goal. As architects, how might we practise in our architectural practice?
How do architects view their legacy and might it be necessary to reframe the current thinking?
Architecture awards are an important part of the culture and it’s therefore important to consider what they’re for and who they’re for.
It’s easier to maintain assumptions than challenge them. What might architects miss in doing so?
How trusted is the architectural profession when it comes to their work and how might they become more trusted?