Without questions there can be no answers. Yet we’re often reluctant to ask questions because answering, or the answers, can be scary.
Architectural practice is hard. The challenges are never ending and often for diminishing reward. It’s also the best job ever when it all works. So when practice isn’t working the way we’d like, how might we [re]start our architectural practice?
Architect’s voices are often too quiet to be heard despite having a lot to offer conversations on the common good. How might they rethink what that means and what they can do about it?
If we’re to believe architects, the practice of architecture has a marketing problem. Their contention is that they’re not being heard, valued or acknowledged to the degree they might expect.
If we were to consider architectural practice from first principles. Might we see new ways to frame practice?
Thought experiment: What if architects considered Business Development for the profession instead for their own businesses?
(Tip: look out for the twist at the end)
If you were to start an architecture practice from first principles, what questions might you ask? What other questions might be helpful?
The work an architect does evolves over time. This work often defies expectation. It also involves new skills that must often be learnt.
It can be really challenging to make change happen within architectural practice. This is inertia. What might we do to change things up?
Learning on the job only goes so far. A better architecture practice takes practise. Architects should actively practise the skills they have and develop their human skills.