Change can be gradual or sudden. It is inevitable. So there’s a choice for architectural practice, be forced to change by the context in which you practice or choose to change into the practice you’d like to be.
Without questions there can be no answers. Yet we’re often reluctant to ask questions because answering, or the answers, can be scary.
Architectural practice is hard. The challenges are never ending and often for diminishing reward. It’s also the best job ever when it all works. So when practice isn’t working the way we’d like, how might we [re]start our architectural practice?
Architect’s voices are often too quiet to be heard despite having a lot to offer conversations on the common good. How might they rethink what that means and what they can do about it?
If we’re to believe architects, the practice of architecture has a marketing problem. Their contention is that they’re not being heard, valued or acknowledged to the degree they might expect.
If we were to consider architectural practice from first principles. Might we see new ways to frame practice?
Thought experiment: What if architects considered Business Development for the profession instead for their own businesses?
(Tip: look out for the twist at the end)
If you were to start an architecture practice from first principles, what questions might you ask? What other questions might be helpful?
I pay my respects and acknowledge all Traditional Custodians of Country and on whose land I live and work. I recognise their continuing connection to land, waters and culture. I pay my respects to their Elders past and present.
© Copyright 2021, Michael Lewarne. All Rights Reserved
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