Standing for something builds respect, identity and confidence, in yourself and as others perceive you. It’s also the most effective way to create lasting change in the world.
Thought experiment: What if architects considered Business Development for the profession instead for their own businesses?
(Tip: look out for the twist at the end)
How trusted is the architectural profession when it comes to their work and how might they become more trusted?
Words are important, they can empower and they can let us off the hook. Advocacy asks that we speak up. While worthwhile, there’s little action in it. Speak out and then we’re off the hook. Stewardship expects us to act and that we’re responsible for helping deliver the change we want. We’re on the hook. There are […]