What does progress look like in architecture?
How we make progress is determined by where we place our attention and what we prioritise. It’s intentional.
Grow the architectural project pot
Architecture is not a zero sum game. So how might architects generate an abundance of projects?
You need help
Avoiding becoming an owner-builder of your practice…
It’s better to consider who not how – stealing from Dan Sullivan and Dr Benjamin Hardy.
The problem with architects as artists
Architecture is its own discipline. Calling it art does not allow for the profession to flourish.
Architects finding their point of difference
In a crowded marketplace why would potential clients come to you instead of the architects next door?
Is architecture’s cultural fit too tight?
Should the architecture profession seek broader and further cultural additions? Building the culture rather than buttressing existing biases.
Architects hiring better
Instead of hiring for cultural fit, architects should be hiring for cultural add. Building the culture rather than buttressing existing biases.
Architects the prisoners of dilemma
Using Game Theory to understand why architects still persist on doing work for free or at discounted rates and proposing ways to overcome it.
Architects and loss aversion
Is the profession is being held back by an attachment to past roles, responsibilities and reputation? Is it time to look at what might be gained instead?
Your forever architecture practice
Architects should give the same care to designing their forever practice as they would a forever home.