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Welcome to this week's useletter
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focussing on your future not my past, a newsletter that's useful.
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I wrote a whole other intro to this fortnight’s useletter. It was long and boring.
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Sometimes you just gotta jump in.
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In building a business supporting architects the biggest challenge I’ve faced is the constant denial of need. Architects are doin' it for themselves (apologies to Aretha and the Eurythmics). Architects don’t need no help. Yet the other night at a business of small practice talk, a constant thread throughout was the plea to small practices,
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“Don’t try to do it all yourselves.”
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Find someone (or someones) to help you with the work you’re not good at!
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Yep! That’s what I’ve been saying.
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Look, I know hard it is. I’m totally guilty of the same thinking 🤦. And there’s no time like the present to be more mindful about getting help.
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Our work will be better for it.
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Who?
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If you didn’t click the Who Not How link above, all you need to know is, it’s a book.
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An insightful and super helpful one.
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Much of what you need to know is already in the title. It probably didn’t need to be a book, an article would just about cover it. In fact most of what you need to know can be boiled down to 3 steps.
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I thought I might try an AI summary but I then found a summary online.
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It’s better than I could write.
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3 steps to who not how
- Ask yourself “who can help me accomplish this?” instead of “how am I going to get this done?”
- Getting the right Whos in your life will free up your time.
- You will make more money when you find Whos to complete your Hows.
Nailed it! Any questions?
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This fortnight’s experiment is to identify something you’re doing yourself and you might be better off finding a ‘Who’ for. Then find them and engage them.
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And if you don’t think that’s possible…
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Let's chat
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At unmeasured I take the argh out of architectural practice.
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Helping architects rethink and find joy in their practice.
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I'd love to hear your story. Book a free 30 minute chat now.
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What else is going on at unmeasured?
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I send news and updates out separately in my occasional Updates & Events email. Click the button below to go to the sign up page and have your details added to that email list too.
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recent useful blog posts...
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It might be time for the architecture profession’s leaders to starting learning form the ground up.
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There’s two main ways to stand out. Be different. or Be better. Copying is the route to unexceptional.
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Or…
do architects do too many of the wrong things?
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“Progress is impossible without change; and those who cannot change their minds cannot change anything.”
George Bernard Shaw
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