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Welcome to this week's useletter
focussing on your future not my past, a newsletter without news.
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As chronicled a fortnight ago, business be hard.
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I'm grateful to all those that reached out in support.
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It meant a lot and has helped me to redouble my efforts.
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I asked a friend for help (to go all meta, as you'll see).
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"Elevating and reframing the practice of architecture through better culture. Doing so by helping architects' relationships with their people, work and practice."
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They reminded me of the many ways I might go about achieving my Just Cause, and nudged me to be more ambitious. Most relevantly for this useletter they pointed out there are *cheat codes* available. In unmeasured's case we discussed cheat codes relating to language, market values and attitude. It's had me thinking more on it.
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What are cheat codes? What are the cheat codes I'm already using? What are the cheat codes that might be helpful to everyone?
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*Cheat Codes*
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They sound a little wicked. Like an unfair advantage. An easier way to get things done.
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To some extent that's true.
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But, cheat codes aren't necessarily unethical. They're more like a strategic or tactical advantage. They're a short cut but not always the easy way. Sometimes the cheat codes are well known. Others are known by just a few, a secret held close lest others sneak a look and capitalise themselves.
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It's likely you already have a few of your own, although you might not call them that.
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Here are some of my fav's. Universal ones, rather than architecture practice specific.
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These are cheat codes I've embraced, or try to. Codes to do our work better and faster.
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We get excited with the concept of having a cheat code, I know I do. The tantalising prospect of the unfair advantage. However most cheat codes take hard work. There's rarely a real short cut. The short cut is sometimes simply to keep going. Even when it gets hard, because that's the point where others will give up.
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The cheat code is to understand who your work is for and what it is for. Never losing sight of your who and what, ensuring the hard work is firmly targeted at realising those two objectives. Cheating by providing solutions, creating value and standing out from everyone else. And that's hard, until it's not.
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Let's chat
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At unmeasured I take the argh out of architectural practice.
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Helping architects rethink and find joy in their practice.
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I'd love to hear your story. Book a free 30 minute chat now.
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What else is going on at unmeasured?
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I send news and updates out separately in my occasional Updates & Events email. Click the button below to go to the sign up page and have your details added to that email list too.
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recent useful blog posts...
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It might be time for the architecture profession’s leaders to starting learning form the ground up.
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There’s two main ways to stand out. Be different. or Be better. Copying is the route to unexceptional.
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Or…
do architects do too many of the wrong things?
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“These are life’s little learning experiences,” he said. “You know what a learning experience is? A learning experience is one of those things that says, ‘You know that thing you just did? Don’t do that.’" [The Salmon of Doubt]
- Douglas Adams
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