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Hey reader
some weeks it can be a struggle to find the time to do the effective work I described in the last useletter. This week is one of those weeks for me. It's not hiding it simply there's other important work and that's my priority for the week.
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That said, it's confession time. I'm struggling to position unmeasured right now. Finding the pain points and challenges for architects. Identifying and articulating the problem I'm trying to solve and that they'll willingly to pay for help with. This is the work we all do for our clients and it's worth thinking more on, if you haven't.
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[As an aside: I'm open to suggestions or any insights you might have. Please email.]
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There's a longer discussion in this but for now I'm spending a little time reviewing my old stuff, ie blog posts. Mining it for nuggets I might have missed. Sometimes there's gold in it and bit like Regurgitator sang (if you're old enough to remember) sometimes, I like your old stuff better than your new stuff.
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I'm curious if you ever review your old stuff. ReUse. ReWrite. ReInvent. RePresent, ReAssert. ReMarkable. Any 'Re' in your world? It's worth remembering to go back to your old stuff, it's probably worth putting out in the world again. It's what I'm experimenting with this week. Mining it for Instagram and LinkedIn posts. It might even help me better identify those pain points I'm looking for. Let's take a look at what you might do and some ideas for you.
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re marketing
So maybe your old stuff isn't as good as your new stuff, but it's probably still worth pulling it out of the bottom drawer and taking a quick squizz.
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If it's a completed project, there's not much you can do to improve it, but when it comes to your marketing there's likely still plenty you can do with an old project. Is there an origin story in it: the origin of an idea, a lesson learnt, a strategy, materials exploration or something else? There might be something interesting you can write about in hindsight. Are there still some sexy pictures? There's probably plenty of people that missed it first time around. Is it worth going back, visiting the building, and chatting to the clients and or owners and interviewing them after many years living there? Plenty in that old project to further explore and discover or ReDiscover..
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Even good projects that might not be very old can be mined for new marketing material or at least represented for those that might not have seen it the first time. There might even already be new stories to tell.
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Like me you might do some writing. Maybe a blog, articles or some brief paragraphs on LinkedIn or other social media. There's bound to be lot's to put out into the world again. It could be that the writing is cringeworthy but the idea in it is an uncut gem. It might be worth writing something new based on the old stuff, which have a better idea in it than the new stuff. It's also likely there are new channels that might welcome your content. Reach out, let them know you and your work exists and have something they might be interested in - that's my specific experiment this week.
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Whatever you do, don't stop marketing or putting your work into the world for lack of inspiration. You've got it all there. Your work is amazing reader, it might just need the tarnish polished off or reframed with new insights or context.
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Let's chat
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At unmeasured I take the argh out of architectural practice.
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Helping architects rethink and find joy in their practice.
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I'd love to hear your story. Book a free 30 minute chat now.
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What else is going on at unmeasured?
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I send news and updates out separately in my Updates & Events email. Click the button below to go to the sign up page and have your details added to that email list too.
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recent useful blog posts...
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It might be time for the architecture profession’s leaders to starting learning form the ground up.
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There’s two main ways to stand out. Be different. or Be better. Copying is the route to unexceptional.
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Or…
do architects do too many of the wrong things?
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“How much of what you did today was simply due to inertia? Never get so busy that you forget to actively design your life.”
Steph Smith
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