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Hi! I'm Michael.

Welcome to this week's useletter.

The newsletter that's useful. Focussed on your future not my past.
Today I’ll be starting somewhere familiar, and ending up…
Well…
you’ll see…

A fortnight ago, I wrote here on the Profession’s Kodak Moment.
It was inspired by a popular LinkedIn post of mine
I followed it up with a related blog post: 10 disruptive risks to the architecture profession
It proved to be popular too.

And I got to thinking, ‘why’?
I’m under no illusion that these were especially insightful or revolutionary works of insight. They were popular but not exactly viral hits.

There’s a big part of me that wants to unpack the ‘why’ of the popularity further, from an egotistical point of view, ie to get myself more hits. But there’s another part of me wants to take this somewhere entirely different.

My hypothesis for the 'why' is pretty basic, people are curious about the future.
And a part of their curiosity is a fear of change.
A bigger part is discomfort in ambiguity and the unknown.
We all want to know what the future holds, right?

I’m interested this fortnight in how we might manage ambiguity.
And manage ambiguity about the future in particular.

I got you
Michael

PS: If you would like to ask me anything, or if you have any particular topics you'd like me to write about here, please feel free to get in contact. It's wonderful hearing from my readers, and even better when I can be useful too!

Discomfort in ambiguity

You want to feel empowered about the future, but ambiguity is tripping you up?
The key is to come up with some practical strategies and develop your resilience.

Reframe the uncertainty

Ambiguity about the future is something you can control by framing it as an opportunity. Designing your future, instead of waiting for it to reveal itself. You might also choose to embrace agility and adaptability in your practice. Moving with change rather than resisting it. In doing so, it’s likely you'll have a competitive advantage too.

Work on emotional resilience

Start with trying Tim Ferriss’s Fear Setting exercise. It will help you plan ahead and prompt you to be more mindful of the unknown. You might also work on fostering your growth mindset, embracing challenges and setbacks as a positive.

Skill stack

Develop your skill base so that you’re able to take on new projects or even create a professional space unique to your skillset. Broader skills equals greater opportunity and adaptability - that’s skill stacking.

Embrace an adaptable business model

Be more flexible around your offering, allowing a pivot according to market need. Experiment with what you might do, testing what works and what doesn’t, so that you’re ready to embrace or invent opportunities as they arrive. And cultivate your relationships with clients and consultants so that as opportunities arise your front of mind.

Build your community

Don’t underestimate the value of relationship building as a support network and mentoring. Create opportunities to connect and discuss what everyone is seeing and what they’re doing. Work on challenges together and find every learning opportunity presented by your community.

By reframing uncertainty as an opportunity, developing emotional resilience, expanding skill sets, adopting flexible business models, and building strong professional networks, you can better navigate the future with confidence and creativity. The key lies in viewing change not as a threat, but as a catalyst for innovation and growth.

You got this.

The culture of practice workshops

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recent useful blog posts...

10 disruptive risks to the architecture profession

I’m not a computer nerd. I’m not a futurist. But I can still recognise the massive disruption coming to the profession.

Read more
The future hurting the architecture profession right between the eyes.

Leading Change

In times of disruption, effective leadership is the key to successful change in practice, transforming resistance into enrolment and uncertainty into opportunity.

Read more
Navigating change is an essential skill for all leaders.

When the work dries up

When architectural projects are stalling and the economic pinch is hurting, here’s some questions to help practices find new opportunities.

Read more
Architectural work is tight right now

“The future is not a result of choices among alternative paths offered by the present, but a place that is created - created first in the mind and will, created next in activity. The future is not some place we are going to, but one we are creating.”

John Schaar

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