Apple thinks different
Aldi is good different
MINI live[s] a little different
They’re all remarkable.
They stand out despite the feeling that different might be risky.
Architectural practices
on the other hand
most copy each other.
Avoiding being different.
Too risky.
It’s probably unsustainable.
At university, we learn from architects.
In the workplace we’re lead by architects.
Architecture is feeding itself on the old conventions.
Instead of seeking out new ones.
It’s notable how few leaders aren’t architects in the largest architecture practices in Australia.
On a quick review…
virtually none…
outside of HR and finance.
What’s the opportunity cost of sticking to the conventional ways of thinking about architecture practice? Rather than seeking new thinking from outside the profession.
Yes, there’s a risk.
Yes, it’s different.
Maybe, it’s better.
AI image created in Canva
